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Difficult is worth doing

.vid Live TV ad

Last night 19 skydivers spell out the word Honda in the UK's first live tv promo, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".

"The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car."

More information here / [via]

MTV Australia

Umeric presents an insane and hardcore re-brand for MTV Australia.

Check it out at Behance

Brand Tags

what does apple say to you?

Interesting experiment in consumer perception, Brand Tags presents a series of brand logo's and all your required to do is submit the first word or phrase the pop's into your head. Maybe not the most original concept, but nicely executed and you can see key word results for each of the brands with the typical cloud formation of tags. Delveloped by Noah Brier

Honda : Drop

A new spot from Wieden+Kennedy promoting Honda's fuel efficient i-VTEC and driveeverydrop.com

Biggest Drawing in the World

Extremely cool project by artist Erik Nordenankar. Check out the website for some more information including the travel instructions given to DHL, and a great little video documenting the piece. This strikes me as a brilliant ad campaign by DHL, which would explain why they'd go out of their way to do this; either way, very cool stuff.
via architechnophilia

BIGGEST DRAWING IN THE WORLD

UPDATE: This project may or may not be complete fiction. Either way, it's intriguing, albeit a waste of time and resources.

Viva la Vida

Apple released a new ad for iTunes, featuring Coldplay.

Lacoste Future

At the occasion of his 75th birthday, Lacoste proposes its worldwide internet users to reinvent the tennis. Discover the new futurist 3D spot

See also : Website

Nike: Cool Under Pressure

Checkout Cool Under Pressure. The last, wonderful Nike spot by Wieden + Kennedy London, featuring Cesc Fàbregas, the spanish football star of Arsenal F.C.

Photography portfolio of Erik Borst

Just launched this afternoon, the new online portfolio of dutch street photographer Erik Borst, amazing work. Website by interactive designer Sanne Wijbenga. Go see for yourself... (right click for fullscreen view...)

Source: skemone

Vespa S Squareheads

Dan Bergeron (aka fauxreel) has been very busy this past month plastering five Canada cities with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S. Full credits and more campaign info. If you have some time, check out the "projections" on fauxreel.ca.

White Wedding

SHOWstudio present 'White Wedding' for Agent Provocateur.
The blushing bride is Kate Moss - it should be the happiest day of her life, but something inside her is awakened and she revolts; she cuts up her wedding gown, destroys the cake and anarchy ensues...

Ad of the day: Panadol Menstrual

more details at ibelieveinadv.com