Curated by Bono & Bobby Shriver, the idea of (RED), a brand that would create a sustainable flow of money to the Global Fund to help fight AIDS in Africa by tapping in to the world of commerce.
The concept is simple: buy (RED) and you get a product just as good as the competition while at the same time ensuring money gets to AIDS programmes in Africa. Not bad for a day of shopping!
www.joinred.com
The motor thriathlon race car is the new Batman car!!!
Seen on the Toyota at Taipei Autoshow website
Job: Creative Director
Company: Modea Location: Blacksburg, VA
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