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You know what this is...

The New Colour.

Posted by: edvard


Categories:

advertising, business/corporate

Tags:

Bravia Colour like no other

Comments (11)

a bit dissapointing for me.
its filmed a bit crappy and the end shot looks actually really dirty...ah well...

brtPosted by: brt 816 days ago

I am also dissapointed a little, - maybe because "BRAVIA balls" was so good...
and fresh, and music and.... well...

runeonePosted by: runeone 816 days ago

great project, weak compositing. i loved the idea of a simple (!) visual celabration of color in the balls video. this is way too pompose. mainly because of the audio track which, by the way, i find poorly synchronised to the visual. seems as if they couldn't decide whether to go with slow motion color explosions or smoothly synchronised audio to video and did the synchronisation all wrong.

well, without the great expectations this would have been very very different, anyway.

good luck to the creators! keep going!

dagnisPosted by: dagnis 816 days ago

You can download the HD version... you have to check out the d/l section... (well HD is "only" 36 meg tho).

I don't know about you folks, but i think this second epidose is great as well. Of course, it's not the same surprise as the first one... but it's just as insane.

iconeparisPosted by: iconeparis 816 days ago

I agree with the other comments. But i think this one works much better than the previous spot from a marketing view. They teased the spot verry well with the site. BTW sony wants to advertise. Not making art. Good job.

REDWOODPosted by: REDWOOD 816 days ago

well, i want art not advertising.

dagnisPosted by: dagnis 816 days ago

I too am a little disapointed. I just dont think there is enough colour!
The darkness of the buildings shows up for more than the actual paint. Still a great idea...just wish they hadn't built it up so much.

People will still take notice though.

DesertPosted by: Desert 816 days ago

The still used for this post is beautiful. I think the ad is good it's just the fact that the first one was so amazingly great that taints it.

RondoPosted by: Rondo 816 days ago

they shouldve used more slo mo, like in the first one.

allnaturalPosted by: allnatural 816 days ago

O conceito é ótimo. Deve ter dado um trabalho dos infernos. Todos da equipe merecem parabéns. Amei.

daniandreucciPosted by: daniandreucci 816 days ago

I don't get it. Why advertise an ad? Why build up so much hype around it? Just to spoil the surprise? Ok, I know that I'm not the average consumer as I'm writing here, but anyway. Boooooooooooooooooooooooooooooooooooooooooooooooring.

aikonPosted by: aikon 815 days ago

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