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Newsfeed Item
May 30th, 2008
Difficult is worth doing
.vid Live TV ad
Last night 19 skydivers spell out the word Honda in the UK's first live tv promo, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".
"The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car."
Posted by: SomeOfUs
Comments (2)
Quite an achievement, especially after 'Mitsubishi Motors' attempt at the same stunt went so tragically wrong.
;) I very very nearly fell for that one!