Computerlove™

April 25th, 2008

Don’t Panic run rampage around the UK

Don’t Panic Marketing Agency is at it again. To mark the DVD release of the Academy award-winning movie ‘Juno’, Don’t Panic shall be organising a rather unique street team to cause a stir for the occasion.

Street teams are a powerful marketing tool, as they allow interaction with the target audience on a creative and direct level. Don’t Panic’s methods in this marketing and promotional exercise uses wit and attitude on a professional level to create an electrifying buzz and encourage the consumer to play an active part. Many brands, companies and even individuals are creating their own street teams to assist and further brand building.

The Don’t Panic Juno street team will consist of eight strapping young lads dressed in 80’s athletic attire in the style of ‘Bleeker’ from the movie. They will be unleashed in the UK on selected dates in June and places of interest to run rampage around the UK distributing exclusive Juno designed condoms.

Let’s hope it’s not a cold day.

Where to catch the action:

6th & 7th June – Wembley Stadium / Foo Fighters concert
9th June – Oxford St dash, London
13th June – Isle of Wight Festival
26th June - Glastonbury

Ends

For further information please contact:
gemma@dontpaniconline.com
020 7346 6821